Tech Marketing Risks and the ‘Green Lantern’ Conundrum

Last week, I attended the HP Amplify Partner Conference along with the CEOs of AMD, Google, Intel, Nvidia, and Qualcomm. Each of these CEOs praised HP’s effort, but Jensen Huang stood out because he actively pitched HP’s new workstation and PC lines, which he had encouraged HP to build. One of the common discussions was … Read more

The Second Act Was Worth the Wait

After attending the HP Amplify Partner Conference 2024 in Las Vegas last week for three days, I can state unequivocally that I have rarely participated in a technology event where my initial reaction changed so dramatically within the first 24 hours. For those unfamiliar, HP’s Amplify event annually showcases its latest technologies and innovations to … Read more