X is launching a TV app for videos ‘soon’

X, the company formerly known as Twitter, is launching a dedicated TV app for videos uploaded to the social network soon. X CEO Linda Yaccarino announced on Tuesday that the new app will bring “real-time, engaging content to your smart TVs.” The app’s interface looks quite similar to YouTube’s, as seen in a teaser video shared by Yaccarino.

The app will feature a trending video algorithm that is designed to help users stay updated with tailored popular content, along with AI-powered topics that will organize videos by subject. The app will also support cross-device viewing, which means you can start watching a video on your phone and then continue watching it on your TV.

Yaccarino says the app will feature enhanced video search and be available on “most smart TVs.” Although there isn’t an official launch date for the app, the executive says it will be available “soon.”

The upcoming app launch is part of Yaccarino’s efforts to turn the social media site into a free-speech “video first” platform. The social network currently features an original show hosted by former congresswoman Tulsi Gabbard and another by former Fox Sports host Jim Rome. Last month, Musk canceled a talk show deal with former CNN anchor Don Lemon after he was interviewed for the first episode of the show.

The announcement comes a week after Truth Social, the social media platform owned by Donald Trump’s media company, also unveiled its plans to launch a live TV streaming platform. The platform will focus on “news networks” and “religious channels,” along with “ content that has been canceled” or “is being suppressed on other platforms and services,” the company had said.

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